I am a Letting Agent – how can I promote DASH Landlord Accreditation to my Landlords?

We are asking all responsible Agents to promote DASH Landlord Accreditation to their clients – there are a number of ways you can do this:

For new clients, Agents can introduce the concept of Accreditation into the initial ‘appraisal’ process.

Some Agents choose to incentivise their clients to become Accredited by offering a discount for Accredited Landlords, however this is not a mandatory requirement.

I am a Letting Agent – why do I need to know about DASH Landlord Accreditation?

Agents tell us that Landlords who have a basic understanding of their legal requirements make the best clients as they are more open to the Agent's suggestions re: ongoing repairs, appreciate the complexities of ending a tenancy and have realistic expectations, don't do things that put the tenancy in jeopardy etc... therefore we are asking Agents to promote Accreditation to their clients.

Accreditation does not replace the role of an Agent and it is worth noting that DASH Landlord Accreditation thoroughly promotes the benefits of Landlords working with good reputable Agents.  However ultimately, in the majority of cases, the Landlord remains legally responsible for the health and safety and legality of all the properties they own – something DASH can help with.

From a tenant's perspective a Landlord who carries a kitemark for professionalism in addition to a reputable Agent can be seen as a much more desirable option.

Furthermore, in order to gain any financial benefits that are associated with Accreditation, for example licensing discounts, the individual Landlord and not the Agent will need to become accredited.  Therefore, Agents who recommend DASH Landlord Accreditation are saving money for the clients.

What if a Landlord leaves my letting agency does their Accreditation still stand?

Yes – it is the Landlord themselves who become Accredited and not the Agent.  However, you may wish to let DASH know if a Landlord leaves your management team.